Marketing News

U Beauty Permanently Discontinues Claims for Resurfacing Flash Peel

Follows National Advertising Division challenge on its marketing campaign.

Following a challenge initiated as part of its routine monitoring program, BBB National Programs’ National Advertising Division reviewed performance claims and testimonials featured in advertising for U Beauty’s Resurfacing Flash Peel. U Beauty’s mailer and social media included claims and testimonials regarding professional-level results at home in as few as five minutes, clinical-grade exfoliation, and visibly brighter, smoother skin with smaller-looking pores after only one use. During ...

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